HULU

LEAD DESIGN & MOTION

I led the motion graphics team to ideate, design, and animate graphics assets including social media assets (IG In-Feeds, TIKTOK, SNAPCHAT), static display banners, video ads, and other branded contents. Main challenges were both creative and strategic, involving the challenge of adhering to brand guidelines while also influencing and evolving those guidelines to keep the brand feeling fresh, relevant, and exciting in a fast-moving digital landscape.

produced at Monks